Is the store the best place for them to flock to, considering the stores motivation? I think it would be beneficial to say something like "check out your local lug" or "talk to the technology person in your life" (kinda like the whole "talk to your doctor" method they advertise prescriptions with).
At least, they can be sent to Best Buy now. Just hope they don't try to use the linux cds as an upsell. For some reason, I don't think that would work well.
PAT - was that You on "The Techguy" with leo ?
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mikeschoon
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