<HTML><BODY style="word-wrap: break-word; -khtml-nbsp-mode: space; -khtml-line-break: after-white-space; "><DIV><FONT class="Apple-style-span" color="#000000">The previous volume of User Experience Magazine was dedicated to usability ROI. Definitely some good info:</FONT></DIV><DIV><FONT class="Apple-style-span" color="#000000"><A href="http://www.upassoc.org/upa_publications/user_experience/past_issues/2007-2.html">http://www.upassoc.org/upa_publications/user_experience/past_issues/2007-2.html</A></FONT> <SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Verdana; font-size: 11px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><SPAN class="Apple-style-span" style="border-collapse: separate; border-spacing: 0px 0px; color: rgb(0, 0, 0); font-family: Arial; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; text-align: auto; -khtml-text-decorations-in-effect: none; 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text-align: auto; -khtml-text-decorations-in-effect: none; text-indent: 0px; -apple-text-size-adjust: auto; text-transform: none; orphans: 2; white-space: normal; widows: 2; word-spacing: 0px; "><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ; font-family: Helvetica; ; font-size: 12px; "><FONT class="Apple-style-span" color="#808080" face="Tahoma" size="1"><SPAN class="Apple-style-span" style="font-size: 9px;; color: rgb(128, 128, 128); font-family: Tahoma; "><BR class="khtml-block-placeholder"></SPAN></FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ; font-family: Helvetica; ; font-size: 12px; "><FONT class="Apple-style-span" color="#808080" face="Tahoma" size="1"><SPAN class="Apple-style-span" style="font-size: 9px;"><BR class="khtml-block-placeholder"></SPAN></FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ; font-family: Helvetica; ; font-size: 12px; "><FONT class="Apple-style-span" color="#808080" face="Tahoma" size="4"><FONT class="Apple-style-span" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(128, 128, 128); font-family: Tahoma; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; ">erin walsh</SPAN></SPAN><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); 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font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; ">product developer </SPAN></SPAN></SPAN><FONT class="Apple-style-span" color="#6E130D"><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; ">|</SPAN></SPAN></SPAN></FONT><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "> For Rent Media Solutions™</SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ; font-family: Helvetica; ; font-size: 12px; "><FONT class="Apple-style-span" color="#808080" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(128, 128, 128); font-family: Tahoma; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; ">150 granby street, 16th floor </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></FONT><FONT class="Apple-style-span" color="#6E130D" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(110, 19, 13); font-family: Tahoma; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; ">|</SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></FONT><FONT class="Apple-style-span" color="#808080" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(128, 128, 128); font-family: Tahoma; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "> norfolk, va 23510</SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></FONT><FONT class="Apple-style-span" color="#808080" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(128, 128, 128); font-family: Tahoma; "><BR style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "></SPAN></FONT><FONT class="Apple-style-span" color="#808080" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(128, 128, 128); font-family: Tahoma; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; ">p:757.351.8444 </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></FONT><FONT class="Apple-style-span" color="#6E130D" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(110, 19, 13); font-family: Tahoma; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; ">| </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></FONT><FONT class="Apple-style-span" color="#808080" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(128, 128, 128); font-family: Tahoma; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; ">f:757.961.4827</SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></FONT><FONT class="Apple-style-span" color="#808080" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(128, 128, 128); font-family: Tahoma; "><BR style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; "></SPAN></FONT><FONT class="Apple-style-span" color="#6E130D" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(110, 19, 13); font-family: Tahoma; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; "><A href="mailto:erin.walsh@ForRent.com"><FONT class="Apple-style-span" size="3"><SPAN class="Apple-style-span" style="font-size: 12px;; color: rgb(0, 0, 238); font-family: Tahoma; -khtml-text-decorations-in-effect: underline; "><FONT class="Apple-style-span" color="#80808B"><SPAN class="Apple-style-span" style="color: rgb(128, 128, 139); font-family: Tahoma; font-size: 12px; -khtml-text-decorations-in-effect: underline; ">erin.walsh@ForRent.com</SPAN></FONT></SPAN></FONT></A><SPAN class="Apple-style-span" style="color: rgb(110, 19, 13); font-family: Tahoma; font-size: 13.3px; ">|</SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></FONT><FONT class="Apple-style-span" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; font-family: Tahoma; "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; "> </SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></FONT><A href="http://www.frmediasolutions.com/"><FONT class="Apple-style-span" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px; font-family: Tahoma; -khtml-text-decorations-in-effect: underline; ; color: rgb(0, 0, 238); "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; -khtml-text-decorations-in-effect: underline; ; color: rgb(0, 0, 238); "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; -khtml-text-decorations-in-effect: underline; ; color: rgb(0, 0, 238); "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; -khtml-text-decorations-in-effect: underline; ; color: rgb(0, 0, 238); "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; -khtml-text-decorations-in-effect: underline; ; color: rgb(0, 0, 238); "><SPAN class="Apple-style-span" style="font-family: Tahoma; font-size: 13.3px; -khtml-text-decorations-in-effect: underline; ; color: rgb(0, 0, 238); "><FONT class="Apple-style-span" color="#898080"><SPAN class="Apple-style-span" style="color: rgb(137, 128, 128); font-family: Tahoma; font-size: 13.3px; -khtml-text-decorations-in-effect: underline; ">www.FRMediaSolutions.com</SPAN></FONT></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN></FONT></A><FONT class="Apple-style-span" color="#666796" face="Times New Roman" size="4"><SPAN class="Apple-style-span" style="font-size: 16px;; color: rgb(102, 103, 150); font-family: Times New Roman; "><BR style="color: rgb(102, 103, 150); font-family: Times New Roman; font-size: 16px; "></SPAN></FONT><FONT class="Apple-style-span" color="#666796"><SPAN class="Apple-style-span" style="color: rgb(102, 103, 150); ; font-family: Helvetica; ; font-size: 12px; "><SPAN class="Apple-style-span" style="color: rgb(102, 103, 150); ; font-family: Helvetica; ; font-size: 12px; "><FONT class="Apple-style-span" face="Tahoma" size="3"><SPAN class="Apple-style-span" style="font-size: 11px;; color: rgb(102, 103, 150); font-family: Tahoma; "><BR style="color: rgb(102, 103, 150); ; font-family: Tahoma; font-size: 11px; "><BR style="color: rgb(102, 103, 150); font-family: Tahoma; font-size: 11px; "></SPAN></FONT></SPAN></SPAN></FONT><FONT class="Apple-style-span" color="#666796"><SPAN class="Apple-style-span" style="color: rgb(102, 103, 150); ; font-family: Helvetica; ; font-size: 12px; "><SPAN class="Apple-style-span" style="color: rgb(102, 103, 150); ; font-family: Helvetica; ; font-size: 12px; "><FONT class="Apple-style-span" face="Tahoma" size="3"><SPAN class="Apple-style-span" style="font-size: 11px;; color: rgb(102, 103, 150); font-family: Tahoma; "></SPAN></FONT></SPAN></SPAN></FONT></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ; font-family: Helvetica; ; font-size: 12px; "><FONT class="Apple-style-span" color="#808080" face="Tahoma" size="4"><SPAN class="Apple-style-span" style="font-size: 13.3px;; color: rgb(128, 128, 128); font-family: Tahoma; "><B style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; font-weight: bold; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; font-weight: bold; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; font-weight: bold; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; font-weight: bold; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; font-weight: bold; "><SPAN class="Apple-style-span" style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 13.3px; font-weight: bold; ">You Have Multiple Marketing Needs... We Have Multiple Solutions!</SPAN></SPAN></SPAN></SPAN></SPAN></B></SPAN></FONT><FONT class="Apple-style-span" color="#666796"><SPAN class="Apple-style-span" style="color: rgb(102, 103, 150); ; font-family: Helvetica; ; font-size: 12px; "><SPAN class="Apple-style-span" style="color: rgb(102, 103, 150); ; font-family: Helvetica; ; font-size: 12px; "><FONT class="Apple-style-span" face="Tahoma" size="3"><SPAN class="Apple-style-span" style="font-size: 11px;; color: rgb(102, 103, 150); font-family: Tahoma; "><BR style="color: rgb(102, 103, 150); ; font-family: Tahoma; font-size: 11px; "><FONT class="Apple-style-span" color="#808080"><B style="color: rgb(128, 128, 128); font-family: Tahoma; font-size: 11px; font-weight: bold; "><BR class="khtml-block-placeholder"></B></FONT></SPAN></FONT></SPAN></SPAN></FONT><FONT class="Apple-style-span" color="#808080"></FONT></DIV></SPAN></SPAN></SPAN></SPAN></SPAN></SPAN><BR class="Apple-interchange-newline"></SPAN></SPAN></SPAN></SPAN></SPAN> </DIV><BR><DIV><DIV>On Nov 8, 2007, at 4:38 PM, Zach Young wrote:</DIV><BR class="Apple-interchange-newline">Saw this today. <BR><BR>"On November 1, 2006 we invested $50,000 of our company's money into a fund consisting of 10 companies we felt did a great a job at user experience. We wanted to test a hypothesis that companies who focus on UX will see it reflected in their stock price. The premise was to invest $5,000 in each company and hold the stock for 1 year. We called it the UX Fund."<BR><BR>"We struggle with the notion of <SPAN class="caps">ROI</SPAN> of UX. In our industry there is a lot of talk about getting the <SPAN class="caps">ROI</SPAN> of UX proven to the C-level executive. In my opinion, these attempts try to draw cause and effect relationships between activities and value. These micro-measurements are ineffective and are often non-existent. Instead, the <SPAN class="caps">ROI</SPAN> of UX comes at macro levels. Companies that internalize the values of doing great UX will see it permeate in their performance. This fund is an attempt to illustrate that."<BR><BR><A href="http://www.uxmag.com/strategy/327/investing-in-ux">http://www.uxmag.com/strategy/327/investing-in-ux</A><BR><BR>We talked some about this sort of idea on Monday (that is, how to put an ROI with usability.) <BR><BR>-zpy<BR><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">_______________________________________________</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Wsuug mailing list</DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><A href="mailto:Wsuug@list.wsuug.org">Wsuug@list.wsuug.org</A></DIV><DIV style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><A href="http://www.thelinuxlink.net/mailman/listinfo/wsuug">http://www.thelinuxlink.net/mailman/listinfo/wsuug</A></DIV> </DIV><BR></BODY></HTML>