SO I've gotten on a kick of watching TED talks as of late. There are quite a few that relate to how to think about users/people. The latest one I've watched is this: http://www.ted.com/index.php/talks/malcolm_gladwell_on_spaghetti_sauce.html "users won't tell you what they want" Andrew ============= Andrew Jaswa andrewjaswa.com 13things.net 540.303.6423