[Wsuug] Fwd: UIE Virtual Seminar - The Quick, the Cheap, and the Insightful: Conducting Usability Tests in the Wild

[Erin Walsh]

For any Norfolk area people, the Panera and Starbucks on 21st are  
filled with people willing test in exchange for a $5 gift card.  Just  
make sure they're within your target audience.

I don't believe For Rent will be able to fit this in their budget,  
but wanted to make sure everyone else had the chance to attend.

Thanks,
Erin

erin walsh | product developer | For Rent Media Solutions™
150 granby street, 16th floor | norfolk, va 23510
p:757.351.8444 | f:757.961.4827
erin.walsh at ForRent.com| www.FRMediaSolutions.com


You Have Multiple Marketing Needs... We Have Multiple Solutions!



Begin forwarded message:

From: "Jared M. Spool" <jared.m.spool at uie.com>
Date: September 29, 2008 3:47:39 PM EDT
To: "erin.walsh at dominionenterprises.com"  
<erin.walsh at dominionenterprises.com>
Subject: UIE Virtual Seminar - The Quick, the Cheap, and the   
Insightful: Conducting Usability Tests in the Wild
Reply-To: jared.m.spool at uie.com

Greetings,

It's not clear when "quick and dirty" became a dirty phrase in the
usability world. There are those that believe that testing must be
scientific, and that takes time and money — luxuries not often
available to many development projects.

However, it doesn't have to be that way. Useful insights can come
just by having the chance to talk with and observe participants in
the most informal of settings, such as cafés, trade shows, and the
company cafeteria. It's possible to get valid, useful results
without the time-consuming expense of traditional testing methods.

In this presentation, usability testing expert Dana Chisnell will
break down the process of collecting user research data, exploring
the must-haves, the nice-to-haves, and the certainly-can-do-withouts.
You'll learn how you can answer essential design questions using methods
that would make MacGyver proud.

This presentation is perfect for those who have never conducted a
usability test. And if you've spent time coming up with your own
quick-and-dirty techniques, there will be some opportunity to share
your own experiences.

You can find the virtual seminar details at:
https://www.uie.com/events/virtual_seminars/wild/

--> The Quick, the Cheap, and the Insightful:
Conducting Usability Tests in the Wild
Date: Wednesday, October 22nd, 2008
Time: 1pm ET / Noon CT /11am MT / 10am PT

You can find your local time at http://tinyurl.com/4bsg8e

--> Dana Chisnell

Dana is an independent usability consultant and user researcher who
founded UsabilityWorks in San Francisco, CA. She has been doing
usability research, user interface design, and technical
communications consulting and development since 1982.

Dana took part in her first usability test in 1983 while she was
working as a research assistant at the Document Design Center. It
was on a mainframe office system developed by IBM. Since then, she
has worked with hundreds of study participants, for dozens of
clients, to learn about design issues in software, hardware, web
sites, online services, games, and ballots (and probably other
things that are better forgotten about). She has helped companies
like Yahoo!, Intuit, AARP, Wells Fargo, E*TRADE, Sun Microsystems,
and RLG (now OCLC) perform usability tests and other user research
to inform and improve the designs of their products and services.

Dana’s colleagues consider her an expert in usability issues for
older adults and plain language. (She says she’s still learning.)
Lately, she has been working on issues related to ballot design and
usability and accessibility in voting.

--> Special Offer: $99 Pricing for Virtual Seminar

As a UIEtips newsletter subscriber, you and your colleagues can
register for the UIE Virtual Seminar for our lowest pricing of $99 --
a savings of $30 off the regular price. When you sign up, enter
the promotion code "UIETIPS" and you'll get in at the lowest price
available.

Don't miss out on this event! We're expecting this seminar to sell  
out and
space is limited. Sign up today:
https://www.uie.com/events/virtual_seminars/wild/

I hope to see you virtually very soon.

Jared M. Spool
Executive Producer, UIE Virtual Seminars

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