[Wsuug] Drunk 2.0

[Kelley Walker]

Heh. Somebody on the discussion list where I saw this said
that Portland has a wing place with Trivial Pursuit on the
tables -- the board game. I was wondering how often they had
to buy new board games after people got their sticky chicken
wing fingers all over the cards.

It wasn't so much the touch screens but the way they're
applying social networking and user-generated content to the
restaurant/bar biz. The customers make their own
entertainment, playing trivia games with each other (so you
can flirt). I call this the "Bake Your Own Bread and
Circuses" model. DIY is the name of the game. Less expense
-- in principle -- b/c people provide the entertainment. 

It's targeting the tech/geek/nerd crowd because the
entertainment isn't a band (sorry Zach :), dancing, or
wall-to-wall big screens featuring sports, or video games,
casino games, and pool tables. Instead, the entertainment
are the "users" who are providing their knowledge and  skill
at trivia as the entertainment. You can find out who's smart
(so you can flirt). I'd imagine you'll get an entirely
different crowd of partiers and diners than you'd get at yer
average run-of-the-mill Baxter's or chain like Applebees and
TGIFridays.

Apparently, they're also using on-the-fly translation
technologies to translate the menu - eliminating the need to
have print copies. And, incidentally, eliminating the need
for print menus altogether which makes it a lot easier to
add/remove menu items -- a big deal in the restaurant biz.
One of the things about the Web, which I used to stress to
our clients, was that you can, in principle, change it up,
without the expense associated with the print- and
packaging-based ways of marketing, branding, and product
development in the past.

I find it interesting that they're focusing on the "user" --
focusing on the supposed ease with which you can order your
food, refills, more napkins or silverware. More Beer!

I wonder what this will do to the waitstaff -- and tipping.
Do the wait staff get paid the wait-staff minimum wage,
depending on tips?

OK. Back to work.

Kelley


||So it's sort of like Buffalo Wild Wings but with touch
screens?
||That settles it, touch screens make everything better.
||
||
||On 30 Jul 2008, at 08:23, Kelley Walker wrote:
||
||> I think the founder of Chuck E Cheese, responsible for
the 
||new "Social 
||> Entertainment" chain, uWink, is going to be a
gajillionaire 
||10x over 
||> with what I like to call Drunk 2.0.
||> Apparently, he has already apologized for the poor
quality 
||of the food 
||> at his original venture, and promises the food at uWink
will be 
||> spectacular.
||>
||> They've opened in Hollywood, targeting the L.A. tech
industry. Next 
||> stop: Moutain View, CA.
||>
||> http://www.uwink.com/
||>
||> -------
||> Join us for "Instant Ordering" Happy Hour at uWink
Hollywood! 
||> 4p.m-7p.m, Monday-Friday, $4 Wells, $4 Pints, $4
Margaritas!
||>
||> - Never wait to place your order at uWink. Order
instantly 
||through our  
||> touch screens!
||> - Compete against other customers in Restaurant-Wide
Trivia!
||> - Play right from your touch screen at every table and
at the bar!
||> - See who's winning and losing after each question on
the 
||> High-Definition large wall projections and Plasma TVs!
||>
||> What: uWink Hollywood "Instant Ordering" Happy Hour
||>
||> Featuring:
||> * $4 Wells, $4 Pints, $4 Margaritas
||> * Restaurant-Wide Trivia
||> * Touch screen food & drink instant ordering at every
table 
||and at the 
||> bar Join us for the fun!
||>
||> When: 4 p.m - 7 p.m, Monday - Friday
||> Where:uWink Hollywood
||> Hollywood & Highland Center
||> 6801 Hollywood Boulevard
||> Hollywood, CA 90028
||> Ph: (323) 466-1800
||>
||>
||>
||>
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