[Wsuug] Catalyze Webinar: Death to Personas

[Erin Walsh]

http://tinyurl.com/5s2mds

Death to Personas! Long Live Personas!

The Catalyze July Webcast features design experts, Elizabeth Bacon  
and Steve Calde talking about Personas. Elizabeth and Steve will  
address the misconceptions around the use of personas and share some  
best practices for leveraging personas during the research and design  
phase.

Personas are a way of describing users as fictitious individuals.  
This pioneering method was invented by Alan Cooper, and Liz and Steve  
are highly versed in their theory and practice. As the use of  
personas has spread, however, they have encountered criticism from  
some quarters.

The presentation tackles some common concerns about personas,  
including whether they are:
• fluffy
• expensive to create
• non-actionable
• limiting
• counterproductive to innovation

Elizabeth Bacon is co-founder and Chief Design Officer at Devise, a  
boutique interaction design and software development consultancy. She  
began her career at Cooper, where she researched and designed  
products and also helped to refine methodology. She subsequently  
worked for five years at St. Jude Medical, a Fortune 500 company  
where she designed solutions for implantable medical devices and  
clinical systems. She is also presently the Vice-President of IxDA,  
the Interaction Design Association, an international organization for  
advancing the profession of interaction design

Steve Calde is a Principal Design Consultant at Cooper, where he's  
been helping to make the digital world a safer place for users since  
1998. Steve has worked on scores of design projects in diverse  
domains such as golf course irrigation, IT administration, online  
radio, enterprise resource management, intravenous medication  
delivery, telecommunications, and more. Steve also teaches Cooper's  
Interaction Design Practicum and Communicating courses. In a previous  
life, Steve was a technical writer for Rational Systems and GW  
Associates (semiconductor factory automation).



erin walsh | product developer | For Rent Media Solutions™
150 granby street, 16th floor | norfolk, va 23510
p:757.351.8444 | f:757.961.4827
erin.walsh at ForRent.com| www.FRMediaSolutions.com


You Have Multiple Marketing Needs... We Have Multiple Solutions!



-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://www.thelinuxlink.net/pipermail/wsuug/attachments/20080716/20f5e057/attachment-0001.html