[Wsuug] speaking of usability
erin.walsh at dominionenterprises.com
Thu Nov 8 16:43:30 EST 2007
The previous volume of User Experience Magazine was dedicated to
usability ROI. Definitely some good info:
erin walsh | product developer | For Rent Media Solutions™
150 granby street, 16th floor | norfolk, va 23510
p:757.351.8444 | f:757.961.4827
erin.walsh at ForRent.com| www.FRMediaSolutions.com
You Have Multiple Marketing Needs... We Have Multiple Solutions!
On Nov 8, 2007, at 4:38 PM, Zach Young wrote:
Saw this today.
"On November 1, 2006 we invested $50,000 of our company's money into
a fund consisting of 10 companies we felt did a great a job at user
experience. We wanted to test a hypothesis that companies who focus
on UX will see it reflected in their stock price. The premise was to
invest $5,000 in each company and hold the stock for 1 year. We
called it the UX Fund."
"We struggle with the notion of ROI of UX. In our industry there is a
lot of talk about getting the ROI of UX proven to the C-level
executive. In my opinion, these attempts try to draw cause and effect
relationships between activities and value. These micro-measurements
are ineffective and are often non-existent. Instead, the ROI of UX
comes at macro levels. Companies that internalize the values of doing
great UX will see it permeate in their performance. This fund is an
attempt to illustrate that."
We talked some about this sort of idea on Monday (that is, how to put
an ROI with usability.)
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