[Wsuug] speaking of usability
young.zach at gmail.com
Thu Nov 8 16:38:07 EST 2007
Saw this today.
"On November 1, 2006 we invested $50,000 of our company's money into a fund
consisting of 10 companies we felt did a great a job at user experience. We
wanted to test a hypothesis that companies who focus on UX will see it
reflected in their stock price. The premise was to invest $5,000 in each
company and hold the stock for 1 year. We called it the UX Fund."
"We struggle with the notion of ROI of UX. In our industry there is a lot of
talk about getting the ROI of UX proven to the C-level executive. In my
opinion, these attempts try to draw cause and effect relationships between
activities and value. These micro-measurements are ineffective and are often
non-existent. Instead, the ROI of UX comes at macro levels. Companies that
internalize the values of doing great UX will see it permeate in their
performance. This fund is an attempt to illustrate that."
We talked some about this sort of idea on Monday (that is, how to put an ROI
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